1. Conditional Logic (If/Then/Else)

Route data differently based on conditions:

Result: High-value leads get immediate attention, low-value leads get automated nurture, no manual sorting required.

2. Data Enrichment

Automatically enhance incomplete data:

Result: Sales team gets 10x more context about each lead automatically. Conversion rates improve 25-40%.

3. Multi-System Synchronization

Keep data consistent across multiple platforms:

Result: One update propagates everywhere. Zero manual synchronization. Data consistency increases from 60% to 99%+.

4. Scheduled Data Aggregation

Automatically compile reports from multiple sources:

Result: Executives get comprehensive dashboard every morning without analyst manually compiling reports. Saves 10-15 hours/week.

Common Authentication Methods

Security Best Practices Checklist

1. ✓
   Never commit API keys to code repositories - Use environment variables instead
2. ✓
   Use separate keys for dev/staging/production - Limit blast radius of leaks
3. ✓
   Enable webhook signature verification - Ensure webhooks actually come from expected source
4. ✓
   Rotate keys every 90 days - Regular rotation limits exposure window
5. ✓
   Use minimum required permissions - If you only need read access, don't grant write
6. ✓
   Monitor API usage for anomalies - Catch compromised keys quickly
7. ✓
   Use HTTPS for all API calls - Encrypt data in transit