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shipping since 2018 · agency · 1abel · shadowphone · seology · ai influencers

The story behind IImagined.

Anyro, founder of iimagined.ai, photographed in Melbourne
Anyro · founderMelbourne
Chapter 01 · How this started

Tactical shovels, ebooks, then a marketing agency.

I was 18, selling tactical shovels on an ecomm store. Meta had classified the niche as "risky" so I couldn't run a single ad. The only path forward was organic. That constraint turned out to be the gift: it forced me to learn distribution before I had any money to throw at it.

At 19 I switched to selling ebooks for women. Wrote text captions, dropped them on top of trendy TikTok songs, watched sales come in. First real marketing wins. But I had no systems behind it. Couldn't scale past my own hands.

In 2020 I tried the marketing agency playbook: emailed video audits to local businesses after watching Iman Gadzhi, tried selling them websites. My close rate was awful. But it was the most I'd made from a business at that point (the only two before it were shovels and ebooks), which told me the model was real even if I was still bad at running it. I quit it anyway and went back to studies + day jobs in 2021 to bank real capital in Melbourne.

"Stop chasing the next idea. Wait until you have ammo, then go in with systems first."

In 2022 I went in. Influencer marketing agency this time. The difference: I used the day-job capital to build systems first, hire offshore teams, and only then went looking for clients. Signing the first client was the breakthrough because the delivery system was already running.

Then the compounding kicked in. 2024: launched 1ABEL, a premium minimalist clothing brand, and started IImagined.ai to teach the systems behind it. 2025: shipped ShadowPhone.io and Seology.ai as live software projects built with Claude.

2026 is AI influencers at scale. Standalone synthetic creators, UGC pipelines, and generated content are part of the active operating system now taught through IImagined.ai. I also run a creator management agency, which is where the subscription-platform side of this comes from.

That's what IImagined.ai is. Not theory. Not a deck I lectured into a microphone years ago and forgot. It's the operating manual for what I still use and run myself: the Instagram strategies I deploy on my own brands, the Claude API patterns behind Seology and ShadowPhone, and the AI-influencer playbooks I run right now.

02 · Receipts

The brands, the products, the actual decade.

No "5-figure month" screenshots. Real chronology, with the brand names you can verify.

2018
Tactical shovels at 18
Ran an ecomm store selling tactical shovels. Meta classified the niche as risky and locked me out of ads, so the only path was organic. First time I learned distribution had to be earned, not bought.
→ ecomm · 18
2019
Ebooks + TikTok captions
At 19, sold ebooks for women. Posted text-overlay captions on trendy songs in TikTok to drive sales. First real taste of marketing, but with no systems I couldn't scale.
→ first marketing wins
2020
Marketing agency (try one)
Watched Iman Gadzhi. Emailed video audits to local businesses, tried selling websites. Close rate was horrible, but it was the most I'd ever made from a business at that point (only had the shovels and the ebooks behind me). Quit it anyway to find a better wedge.
→ agency · take 1
2021
Reset year
Melbourne. Went back to studies and worked day jobs. Banked capital. Stopped chasing the next idea and waited until I had ammo.
→ melbourne · capital build
2022
Influencer marketing agency
Used the day-job capital and went all-in: built systems first, hired offshore teams, then signed the first client. That signing was the breakthrough: the system worked before I scaled it.
→ agency · take 2
2023
Agency systems at scale
Kept signing clients on the same operating system and continued refining the delivery model.
→ agency · systems
2024
1ABEL and IImagined.ai
Used agency profit to launch 1ABEL, a premium minimalist fashion brand. Same operator playbook, different category. Founded IImagined.ai the same year to teach the creator and AI systems behind every project.
→ 1abel · iimagined founded
2025
First SaaS products
Shipped ShadowPhone.io and Seology.ai as live software projects built with Claude.
→ shadowphone · seology
2026
AI influencers at scale
Went harder on AI influencers: scaling brands and businesses through UGC, building standalone synthetic creators for brand deals, and selling generated content.
→ ai influencers · scale
03 · Operating principles

What I believe.
What I don't.

Things I keep returning to
Build the product before the pitch.
Only teach what I still use.
A system beats a tactic ten times in a row.
An audience is only worth what you can sell it.
Most courses are mostly theatre.
Disclosure is a feature, not a tax.
Things I won't sell you
"Hustle harder." Hustling is the symptom.
"Find your why." Find the customer.
"It only takes one viral hit." Build a system that doesn't need one.
"Pricing is a feeling." Pricing is testable.
"Build in public." Sometimes build in private.
"Burn out for the dream." Rest is part of the system.

Where to start.

The free Starter Kit is five working files, one from each program. All Access opens all four programs, the members-only tools, weekly live coaching and the community.

Get the free Starter KitSee what All Access includes →