Make.com (formerly Integromat) is a visual workflow automation platform that lets you connect apps and automate processes without writing code. Unlike linear automation tools, Make uses a visual canvas where you see your entire workflow as a flowchart, making complex multi-step automations easier to understand and maintain.
Why Make Stands Out in 2026
🎨 Visual Workflow Design
Drag-and-drop interface with flowchart-style visualization. See your entire automation at a glance, including branches and parallel processes.
🔀 Unlimited Branching
Create multiple execution paths with routers and filters. No extra cost for complex branching logic unlike competing platforms.
🛠️ Granular Data Control
Access and transform every field in your data. Built-in functions for text, numbers, dates, arrays, and JSON manipulation.
💰 Cost-Effective Scaling
Operations-based pricing that's 40-60% cheaper than task-based platforms for high-volume automations. Free tier includes 1,000 ops/month.
The Make Philosophy: Visual-First Automation
Traditional automation tools treat workflows as lists of steps. Make treats them as visual diagrams. This might seem like a small difference, but it fundamentally changes how you design automations:
❌ Linear Thinking (Traditional)
Problem: No branching for different lead types
✅ Visual Thinking (Make)
Result: Each lead type gets custom treatment
This visual approach makes Make particularly powerful for businesses that need to automate complex, multi-step processes with conditional logic. You can see exactly what happens to your data at each step, making debugging and optimization much easier than text-based or linear tools.
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