On Midjourney V8.2, a consistent character comes from the Edit Model: attach up to four reference views of your character to every prompt and keep one fixed identity description. On V7, Omni Reference (--oref with --ow) does the same job from one image; --cref is legacy, and --sref carries the look, never the face.
To keep a Midjourney consistent character on V8.2, attach up to four reference images of the character to your prompt through the Edit Model and repeat one fixed identity description in every prompt. On V7, Omni Reference does the same job from a single image with --oref and a strength set by --ow; the older --cref is a legacy V6 parameter, and --sref carries a look, not a face.
Parameters and limits checked October 2026 against Midjourney's docs for the Edit Model, Omni Reference, Style Reference, versions, legacy features, seeds and the community guidelines.
Most Midjourney character tutorials still teach --cref, which is now a legacy parameter. This page is the Midjourney-only route for an AI influencer persona: which reference type to use for which job, the step-by-step build, the prompt pattern, and a sample 30-day shot set. If you are still choosing between Midjourney, a LoRA, Nano Banana or FLUX, start with our consistent character AI guide, which compares every method; come back here once Midjourney is your pick.
What you will have at the end
- One hero image that defines the character.
- A locked set of up to four reference views (front, three-quarter, profile, full body).
- A two-block prompt: a fixed identity block and a scene block you change per post.
- A planned month of feed shots that all reuse the same references.
- A Midjourney subscription and access to midjourney.com, where the Imagine bar takes your reference images
- Version set to V8.2 (the default) or V7 if you want Omni Reference
- A written persona brief: age range, hair, build, two signature details, wardrobe style
- A fictional character, not a real person you lack rights to
- A plan for safe-for-work content only, as the community guidelines require
Every Midjourney plan is a subscription. The plan comparison lists Basic at $10 a month with 3.3 hours of Fast GPU time, and Standard at $30 a month with 15 Fast hours plus unlimited image generation in Relax Mode (checked October 2026). A persona build burns through generations quickly, so Standard is the practical floor if you plan to post daily.
Midjourney --cref vs --oref vs --sref vs the Edit Model
Midjourney has had four ways to carry something from one image to the next, and they do different jobs. According to the version docs, V8.2 became the default on July 24, 2026 and its Edit Model replaces Omni Reference, Character Reference and the Retexture tool. Omni Reference still works on V7, and the legacy features page lists --cref and --cw as legacy parameters.
| Reference type | Versions | Inputs | Best for | Persona verdict |
|---|---|---|---|---|
| Edit Model (attach to prompt) | V8.1 and V8.2 | Up to 4 images | Identity from several views, new angles, outfit and scene edits | Default choice in October 2026 |
| Omni Reference --oref / --ow | V7 only | 1 image | One hero image dropped into new scenes | Use when you want V7's look; 2x GPU time |
| Character Reference --cref / --cw | Legacy (V6 era) | Image URLs | Older V6 projects | Do not start a new persona on it |
| Style Reference --sref / --sw | V6 and later | Images or sref codes | The feed look: colour, light, medium | Never carries the face |
| Seed --seed | All versions | A number | Testing one change at a time | Does not store a character |
The rule that follows from the table: the face always goes in a subject reference (Edit Model on V8.2, Omni Reference on V7), and the feed's look goes in a style reference. The Style Reference docs say it captures colour, medium, texture and lighting and does not copy objects or people, so it cannot hold identity on its own. Used together, they give you the same person in the same visual world.
How to create a consistent character in Midjourney, step by step
These steps use the V8.2 Edit Model. The V7 variant follows in its own section.
- 1Generate the hero image
Text only. A clear, neutral portrait in soft light that shows the face fully.
- 2Make the other views
Attach the hero image and ask for new angles: three-quarter, profile, full body.
- 3Lock the reference set
Up to four images in Attach to prompt, pinned with the lock icon.
- 4Write the two-block prompt
Fixed identity block first, then the scene that changes per post.
- 5Add the look
A style reference or sref code for the feed aesthetic, described in words too.
- 6Review against the hero
Compare landmarks at full size before anything is posted.
1. Generate the hero image
Start without references. Write the persona as a plain description and generate until one image is clearly the character: face fully visible, neutral expression, even light, simple background. This image becomes the anchor for everything else, so pick it slowly. Add --raw if the default styling pushes the face towards a glossy look; the Edit Model docs say Raw reduces Midjourney's added flair so the text has more influence.
portrait photo of a 27-year-old woman, shoulder-length dark brown wavy hair, light freckles across the nose, small silver hoop earrings, plain cream sweater, soft window light, neutral background --ar 4:5 --rawExpected result: one image you would be happy to see in every post. If two candidates compete, pick the one with the clearest view of the eyes, nose and jaw.
2. Make the other views from the hero
Attach the hero image and prompt for new perspectives. Midjourney's own Edit Model examples use plain instructions such as "let's see this image from the front", and the docs confirm the model accepts instruction-style prompts as well as descriptions. Generate a three-quarter view, a profile and a full-body shot in a plain outfit.
Expected result: three extra images where the character is still clearly the same person. Reject any view where a landmark has moved; a drifted reference teaches every later image the drift.
3. Lock the reference set
Put the hero and the best views in the Attach to prompt section of the Imagine bar. The Edit Model takes up to four images, and the lock icon keeps them pinned across prompts. In Discord, add --edit to the end of the prompt followed by the image URLs, separated by spaces. Note that the Edit Model tries to match the aspect ratio of the first image, and your default aspect ratio setting does not apply, so add --ar to every prompt.
4. Write the two-block prompt
Keep a fixed identity block word for word at the start of every prompt and change only the scene block. This is the same discipline the hub guide recommends for every method, and on Midjourney it matters more because the text is weighted alongside the references.
5. Add the feed look
Pick one style reference or sref code for the whole account and keep it. Midjourney recommends also describing the style in words when you use style references, to activate the look more consistently. Keep style words out of the identity block so they never compete with the face.
6. Review before you post
Compare each image with the hero at full size: eye shape and spacing, nose, lips, jawline, hairline and the signature details. Midjourney warns that intricate details like freckles or logos may not match the reference exactly, so choose signature details that survive that, such as hair colour and cut or a jewellery piece, rather than a precise freckle pattern.
The Midjourney consistent character prompt
Here is the pattern with references attached. The identity block stays the same in every post; the scene block is the only thing you edit:
27-year-old woman, shoulder-length dark brown wavy hair, light freckles, small silver hoop earrings, reading at a bookshop window seat, oversized olive jacket, overcast afternoon light, 50mm photo --ar 4:5 --rawOur free AI influencer prompt generator turns a persona brief into an identity block you can paste in front of every scene.
- Rewording the face description in every post
- Style words inside the identity block
- A style reference used to carry the face
- No --ar, so the frame follows the first reference
- A new hero image every few weeks
- One identity block, copied word for word
- Look handled by one --sref, kept for the account
- Face carried by locked subject references
- --ar set on every prompt
- The same hero image for the life of the persona
Midjourney consistent character on V7: the Omni Reference workflow
If you prefer V7's look, add --v 7 and use Omni Reference. The Omni Reference docs set the rules:
- One image only. Use the hero. If you need two characters, Midjourney suggests one reference image that contains both, described in the prompt.
- Weight with
--ow. Any value from 1 to 1,000, default 100. Keep it below 400 unless you use a very high stylize value, or results get unpredictable. Raise it when high--stylizeor--expvalues compete with the reference. - Changing style. Lower the weight, name the style at the start and end of the prompt, and restate the physical features you want kept.
- Cost and limits. Omni Reference uses twice the GPU time of a regular V7 image and does not work with Fast Mode, Draft Mode, Conversational Mode or
--q 4. Its results cannot go straight into Vary Region, Pan or Zoom Out.
27-year-old woman, shoulder-length dark brown wavy hair, light freckles, walking through a flower market, linen shirt, morning light --oref [hero image URL] --ow 150 --v 7 --ar 4:5A 30-day posting set from one reference set
Here is how one locked reference set covers a month of feed posts. This is an illustrative plan, not a test log: four weekly themes, five shots each, all generated from the same hero, views and identity block. Changing the theme weekly keeps the feed varied while the face stays fixed.
| Week | Theme | Example shots | Reference notes |
|---|---|---|---|
| Week 1 | Home base | Morning coffee, desk work, reading by a window, mirror outfit check, kitchen | Front + three-quarter references; soft daylight |
| Week 2 | Out in the city | Street walk, cafe table, bookshop aisle, crossing, rooftop at dusk | Add the full-body reference; lock the outfit per post |
| Week 3 | Niche content | The persona doing the niche: training, cooking, studio, desk setup | Profile reference for side angles |
| Week 4 | Range and recap | Evening event, travel day, close-up portrait, behind-the-scenes, recap carousel | Re-check every frame against the hero image |
- Day 1Lock hero and views
Generate and approve the four references before any posting.
- Days 2-7Home base week
Close and medium shots in soft light, where identity is easiest to hold.
- Days 8-14City week
Wider frames; check the face hardest in full-body shots.
- Days 15-21Niche week
The persona doing the niche; side angles lean on the profile view.
- Days 22-30Range and recap
Harder light and expressions, then a recap carousel of the best frames.
Generate in batches ahead of the posting date rather than the morning of, so a drifted image is replaced calmly. Our AI face consistency guide covers the seven causes of drift if a week's batch starts to wander, and how to make AI influencer videos picks up when you want the same character in motion. The AI Influencers program covers the full persona system, from brief to posting schedule.
Troubleshooting a drifting Midjourney character
- The face is close but softer or more generic. On V7, raise
--owin steps. On V8.2, check that the hero image is first in the attached set and that the identity block has not changed. - The frame keeps coming out square or portrait when you wanted another ratio. The Edit Model follows the first reference's aspect ratio; add
--ar. - The look changes between posts. You are probably carrying style in the prompt words. Move it to one
--srefand keep it fixed. - Small details vary. Expected; Midjourney says freckles and logos may not match. Rely on larger signature details.
- Jobs get blocked. Midjourney's moderation can block prompts that look innocent; blocked jobs do not cost GPU time. Rephrase rather than repeat.
Rules for persona work on Midjourney
The community guidelines require safe-for-work content, ban imagery of real people that could harass, defame or otherwise harm, and ask users not to mislead people about the nature or source of generated images. The external image rules on the Omni Reference page add that you must hold the rights to images you upload and must not create sexualised deepfakes. For an AI influencer, that means a fictional character, clear AI disclosure and no uploads of real people's photos.
When Midjourney alone is not enough
Midjourney is strong on aesthetics and weaker on exact facial geometry across hundreds of images. If your persona needs precise likeness in every frame, or explicit control over pose, the open-model route gives you a LoRA trained on your character. Our Stable Diffusion vs Midjourney comparison weighs the two, and the character LoRA dataset guide shows how Midjourney images can become training data. For every parameter beyond character work, see our Midjourney prompts guide.
Midjourney consistent character: FAQ
How do I make a consistent character in Midjourney?
On V8.2, the default version, generate one strong hero image, then attach it and up to three more views of the same character to your prompt through the Edit Model. Keep one identity description in every prompt and change only the scene, outfit and light. On V7, put the hero image in Omni Reference with --oref and adjust strength with --ow.
Does --cref still work in Midjourney?
Only on older versions. Midjourney lists Character Reference (--cref and --cw) as a legacy parameter, Omni Reference took over in V7, and the V8.2 Edit Model replaces both. If you add --cref to a V8.2 prompt it is not the tool to use; attach your character images to the prompt instead, or switch to --v 7 and use --oref.
What is the difference between --oref and --sref?
Omni Reference (--oref) carries a subject: a person, object or creature from the image appears in the new picture. Style Reference (--sref) carries only the look, such as colour, medium, texture and lighting, and Midjourney says it does not copy people or objects. For a persona, the face goes in the subject reference and the feed aesthetic goes in the style reference.
What --ow value should I use for a character?
Start at the default of 100 and move in steps. Midjourney allows 1 to 1,000 but advises staying below 400 unless you use a very high stylize value, because results get unpredictable. Raise it if the face drifts or you use high stylize or --exp; lower it when you want a different art style, and then describe the physical features in the prompt.
Can a seed keep my Midjourney character the same?
No. Midjourney says seeds only set the starting noise and cannot capture a character or appearance across different prompts. They are useful for testing one change at a time. On V8.x seeds are close to identical between runs, but the moment the prompt changes the face can change too, so use reference images for identity.
Can I build an AI influencer in Midjourney alone?
For an editorial or stylised persona, yes: the Edit Model with four locked reference images covers most feed shots. Expect small details like freckles or logos to vary, which Midjourney itself warns about. Content must stay safe for work under its community guidelines. If you need exact facial geometry across hundreds of images, train a LoRA on an open model as well.
One face, every post. Built as a system.
AI Influencers, included in All Access, covers persona design, reference sets, LoRA training and video, with the other three programs, live coaching and the private community in one subscription.
Build the identity block free
Turn your persona brief into a fixed identity block, then share your reference set in the free Telegram for feedback.