Fanvue PPV Pricing Guide: Limits, Fee and What You Keep

A Fanvue PPV message is media with a price attached, sent in chat to one fan or to a whole List, that the fan pays once to unlock. Fanvue keeps 20% and you keep 80% at the standard rate. It publishes a price range of $3 to $500 for a paid post and no range at all for a paid message. The rest of this page is the mechanics, the arithmetic and the rules on what the message has to say.

Checked 13 October 2026 against Fanvue's own pages: the help centre articles PPV Media: A Creator's Strategy Guide (11 August 2026), Mass Messaging (11 August 2026), How do I set a price for a post?, Follow for Free, Can I get a refund?, What can't I sell on Fanvue? and Pending vs Available Balance, and the legal documents Creator Earnings and Payouts (22 April 2026), Creator Terms (19 September 2026), Acceptable Use Policy (25 September 2026), Community Guidelines (12 October 2026) and the Standard Contract Between Fan and Creator (14 June 2026). Disclosure: IImagined's resources page links to Fanvue with a referral code that pays a commission.

Fanvue is an 18+ platform that checks the identity of every creator, and this page is written for adults running a persona as a business. It covers pricing mechanics and platform rules only. I run a creator management agency, so paid messages are the side of this business I see every day; nothing below comes from that work, though. Every figure is from the pages linked above. One rule sits over all of it: a persona must be a fictional adult who reads as an adult, must never use a real person's face, name or likeness without written permission, and must be disclosed as AI. Nothing involving minors or a youthful appearance, ever.

How Fanvue PPV messages work

Fanvue's help centre defines the product in one sentence: "Pay-per-view (PPV) media, whether posted to your feed or sent directly in a message, is a one-off purchase, separate from your subscription." There are two places to sell it, and they behave differently.

The help centre says "You can attach a price to media sent directly in a message, not just your feed". To send one, open Messages, select new message (the + icon), then choose individual accounts or a whole List from the top. Media is added from your Vault with the photo icon. Fanvue fills seven Lists for you: Subscribers, Followers, Non-Renewing Fans, Auto-Renewing Fans, Expired Subscribers, Free Trial Subscribers and Spent more than $50.

Free followers are buyers too. The Follow for Free article says followers can receive your messages and buy paid content sent in them, and can buy a paid post when it is posted to Followers and Subscribers. That makes a locked message the one product a follower can purchase before they ever subscribe.

Fanvue PPV price limits: what is published and what is not

Fanvue states some limits plainly and leaves others off its public pages. This table separates the two.

The gap matters. Fanvue's article on post prices says "You have the option of setting the price between $3 and $500 for any post." No equivalent sentence exists for messages in the help centre, the PPV guide or the legal documents read for this page. Fanvue does not publish a minimum or maximum price for a paid message on its public pages, so treat any figure you see quoted elsewhere as unverified and read the price field in your own account.

The fee: how much Fanvue takes from a PPV sale

Twenty percent, the same as on a subscription. The Creator Earnings and Payouts policy says creators earn on "subscriptions, tips, pay-per-view messages, bundles, and custom content", and sets the standard Creator Earning Rate at 80% of gross revenue with the remaining 20% kept as platform fees. Three details sit around that number:

• A promotional rate may apply. The policy allows a temporary uplift for new or eligible creators, published inside the platform. It is behind login, so it is not quoted here. Read the rate in your account and note the day it ends.
• Tax is separate. Earnings are calculated exclusive of taxes, fees and third-party processing charges, and you are responsible for your own tax.
• Adjustments come out later. A refund or chargeback on a sale can be deducted from your balance, and above a 1.5% dispute rate in a rolling 30 days Fanvue may charge $50 for each further dispute.

What you keep: worked examples at hypothetical prices

These rows are arithmetic, not results. Each price is invented, the fee is the published 20%, and the answer is rounded to the cent. Fanvue does not publish how it rounds, so a real statement can differ by a cent.

Two further deductions can follow the share. The only payout provider that carries a Fanvue fee is TripleA, at 1% of the withdrawal, according to the payout fees article; bank transfer carries none from Fanvue. And none of this is money yet: a sale sits in the pending balance for 7 days as standard, up to 28 at the discretion of Fanvue's risk systems, and 30 days where the fan has not confirmed an email address. The timing is covered in our Fanvue payout schedule guide.

How to price a Fanvue PPV message

Fanvue's own guide says there is no fixed formula, then gives five rules of thumb. They are the platform's advice, dated 11 August 2026, and they are a reasonable place to start:

1. Price to the contents. A single item and a ten-item set should not cost the same. A bundle supports a higher price because the fan is paying for the selection.
2. Do not start too low. The guide says "$10-15 is a sensible floor for your cheapest PPV item", on the reasoning that a very low price anchors what fans expect to pay later.
3. End the price in .99. Fanvue's own tip, and the reason the examples above look the way they do.
4. Price a one-to-one message above a broadcast. The guide says a message to one fan "can support a much higher price than a broadcast", and that a broadcast suits a mid-sized bundle.
5. Review cheap items that sell a lot. Posts under $5 with many purchases and little revenue are, in Fanvue's words, often a sign the content could support a higher price.

The method that follows from those rules is plain. Write down three price points before you send anything: an entry item at Fanvue's suggested floor, a bundle, and a one-to-one price. Number the media in your Vault in the order you plan to sell it, which is what Fanvue's Vault guide recommends so that you always know which piece goes next and at what price. Then change one price at a time and compare unlocks against sends, not against a feeling.

To put your own prices and volumes into one scenario with subscriptions, the free AI influencer revenue calculator does the sums. Where pay-per-view sits among the other ways a persona earns is in our AI influencer monetization guide.

What a locked message must disclose

A locked message is a sale made on a description, so the description is where the rules bite. Fanvue has no single article called PPV rules; the requirements are spread across its policies. This table collects them.

One line in the PPV guide needs care. It suggests that in one-to-one chat, framing content as happening live adds intrigue even if it was not captured in that moment. The Acceptable Use Policy, which is the binding document, says content must not be "falsely depicting live interactions". Where a tips article and a policy disagree, follow the policy: do not present recorded media as live.

The disclosure rule for AI media is the one a persona account meets on every send. It is covered line by line in our Fanvue AI content policy explainer, and the wider questions of likeness and consent in the guide to AI likeness rights.

Refunds, disputes and keeping access

Fanvue's refund article says all payments are non-refundable, pay-per-view and direct message purchases included. It then lists the cases it will review if raised within 30 days, and the third is the one a creator controls: "A creator's content was different from how it was described". The Creator Terms make the same link from the other side, noting that disputes "may arise from misleading content, delivery failures, or off-platform solicitations".

Access works in the buyer's favour too. The PPV guide says a fan keeps access to PPV media after they unsubscribe, as long as you do not delete it, and the standard contract says a fan's licence ends if the creator deletes the content. Deleting old sold media to tidy a profile takes it away from the people who paid for it.

Broadcasts, automated messages and AI drafting

Three tools sit around a locked message. A broadcast sends it to a List; Fanvue says of cadence, "There's no official limit", and warns that messaging too often risks mutes and unsubscribes. Automated messages fire on a trigger such as a new follow or subscription, can be written by you or drafted with AI, and can carry media. And AI Messaging can draft a priced message from scratch.

None of those tools changes who is responsible for the wording. The limits on AI drafting, on anyone who helps with chat and on what fans must be told are in our guide to Fanvue AI messaging tools and rules. If you are still setting the account up, start with how to start an AI model on Fanvue, and for how the same message is capped and charged on the other large subscription platform, see Fanvue vs OnlyFans.

Pricing is the easy half. The harder half is the sequence of messages that earns the right to send a priced one, and that is where the AI Influencers program goes further than this page, with lessons on PPV strategy, chatting scripts and mass messaging.

Fanvue PPV pricing: FAQ