Etsy Profit Margin Calculator
See what a digital download really keeps on Etsy after the listing, transaction, processing and Offsite Ads fees, then what is left each month once Etsy Ads and your tools are paid. Includes break-even ROAS for your ads. Fees checked October 2026.
Your listing
Offsite Ads
Find it in Shop Manager under Marketing, Offsite Ads.
Monthly costs
Canva, mockups, design apps.
Etsy credits its % fees back on refunds you issue.
Your goals
Monthly profit
86.8% profit margin · $10.41 kept per sale (86.8%) · Etsy takes 13.2%
Taken from one $12.00 sale
- Listing fee (renews on each sale)
- −$0.20
- Transaction fee (6.5%)
- −$0.78
- Payment processing (3% + $0.25)
- −$0.61
- Offsite Ads (15% on 0% of sales)
- −$0.00
- You keep per sale
- $10.41
- Revenue
- $480.00
- Etsy fees
- −$63.60
- Ads and tools
- −$0.00
- Break-even sales / month
- 0
- Break-even ROAS for Etsy Ads
- 1.15x
Turn the margin into a product line
The Digital Products program, included in All Access, covers picking products that sell, pricing them and getting traffic beyond Etsy search. All four programs, weekly coaching and the community for $99/month.
Get All AccessOr compare platforms first in the free Digital Product Fee Calculator, and read the digital product marketing playbook.
How the math works
Fees = $0.20 listing
+ 6.5% transaction
+ 3% + $0.25 processing
+ Offsite share x min(15% or 12%, $100)
+ refund % x (price - Etsy % fees)
Net = price - fees
Profit = net x sales - Etsy Ads - tools
For goal = (goal + Etsy Ads + tools) / net
Break-even ROAS = price / netRates checked October 2026 against Etsy's Fees & Payments Policy and Etsy Payments Policy, using the US payment processing rate.
On a refund you issue, Etsy credits its percentage fees back in proportion, so the calculator counts the refunded price minus those fees as lost and the listing fee and $0.25 as spent. Refunds Etsy covers through its Purchase Protection program work differently. Not included: sales tax and VAT (Etsy collects these), currency conversion, the regulatory operating fee in some countries, refunds and income tax. This is a planning model, not an income forecast.
FAQ
Which Etsy fees does this include?
Every fee Etsy charges on a digital download sale in the US: the $0.20 listing fee (Etsy renews the listing, and charges it again, each time an item sells), the 6.5% transaction fee, Etsy Payments processing of 3% + $0.25, and the Offsite Ads fee on the share of sales that came from an Offsite Ad. Rates were checked in October 2026 and match the Digital Product Fee Calculator.
How does the Offsite Ads fee work?
When a buyer clicks an Etsy ad on another site and buys within 30 days, Etsy charges 15% of the order (12% if your shop made $10,000 or more in the last 12 months), capped at $100 per order. Shops under $10,000 can opt out; shops over it cannot. Enter the share of your sales that came through Offsite Ads; your Etsy shop stats show it.
What is break-even ROAS?
ROAS is revenue from ads divided by ad spend. Break-even ROAS is the point where an ad-driven sale earns back exactly what the ads cost after Etsy fees: price divided by your net per sale. Below it, Etsy Ads lose money on each sale they bring in. Compare it with the ROAS in your Etsy Ads dashboard.
Why is there no cost of goods?
This calculator is built for digital downloads: printables, templates, presets, planners. They have no per-unit production or shipping cost. Put your monthly tool subscriptions (Canva, mockup sites, design software) in fixed costs instead.
Are taxes included?
No. Etsy collects and remits sales tax and VAT in most places, and that money is not your revenue. Income tax on your profit depends on where you live and is left out on purpose.
Does it work outside the US?
The payment processing default is the US rate. Etsy charges different processing rates by country, and some sellers pay a regulatory operating fee or currency conversion fee. Edit the price for your market and treat the result as an estimate if you sell from outside the US.