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Platform Break-Even Calculator

Enter your product price and monthly sales, and compare what Gumroad, Gumroad Discover, Etsy, Payhip, Whop, Ko-fi and Stripe leave in your pocket — per sale, per month, and at which volume one platform starts beating another. Rates checked October 2026; every one is editable.

Your product

Platforms to compare

Gumroad (direct sale)

Sales through your own links. Gumroad is merchant of record for sales tax and VAT; card processing is charged on top of the platform fee.

Edit Gumroad (direct sale) rates

Default: 10

Default: 0.5

Default: 2.9

Default: 0.3

Default: 0

Gumroad (Discover sale)

Flat 30% on sales to new customers through the Discover marketplace, processing included. Discover requires $100 earned plus a risk review first.

Edit Gumroad (Discover sale) rates

Default: 30

Default: 0

Default: 0

Default: 0

Default: 0

Etsy

US shop, no Offsite Ads. Listing fee renews per sale; processing varies by country.

Edit Etsy rates

Default: 6.5

Default: 0.2

Default: 3

Default: 0.25

Default: 0

Payhip (free plan)

Free Forever plan. Stripe or PayPal processing applies on top.

Edit Payhip (free plan) rates

Default: 5

Default: 0

Default: 2.9

Default: 0.3

Default: 0

Payhip (Plus plan)

$29/month drops Payhip's cut to 2%; processing still applies.

Edit Payhip (Plus plan) rates

Default: 2

Default: 0

Default: 2.9

Default: 0.3

Default: 29

Whop

The 3% platform fee applies to sales gated through automations (Discord, Telegram, TradingView); set it to 0 for plain checkout sales. Processing is 2.7% + $0.30 on domestic cards.

Edit Whop rates

Default: 3

Default: 0

Default: 2.7

Default: 0.3

Default: 0

Ko-fi (shop, free plan)

5% on shop and membership sales on the free plan; Stripe or PayPal processing on top. Ko-fi's paid Gold plan removes the 5% — edit the fee to 0 to model it.

Edit Ko-fi (shop, free plan) rates

Default: 5

Default: 0

Default: 2.9

Default: 0.3

Default: 0

Your own site (Stripe)

US card pricing. Your hosting, domain, email and tax-filing costs are not included.

Edit Your own site (Stripe) rates

Default: 0

Default: 0

Default: 2.9

Default: 0.3

Default: 0

Net payout, ranked

Net payout per platform for a $29.00 product at 50 sales a month
PlatformFees / saleNet / saleNet / month
Your own site (Stripe)Best net$1.14$27.86$1,392.95
Payhip (free plan)$2.59$26.41$1,320.45
Etsy$3.21$25.80$1,289.75
Gumroad (direct sale)$4.54$24.46$1,222.95
Gumroad (Discover sale)$8.70$20.30$1,015.00

Net per month, visualized

Your own site (Stripe)
$1,392.95
Payhip (free plan)
$1,320.45
Etsy
$1,289.75
Gumroad (direct sale)
$1,222.95
Gumroad (Discover sale)
$1,015.00

None of the selected platforms charges a monthly fee, so volume never flips this ranking — Your own site (Stripe) keeps the most at every sales level, and the differences here are per sale, not per month. Turn on a plan with a subscription (Payhip Plus) to see a crossover.

Sell on the right platform, then build the system

The Digital Products course covers picking a product people pay for, pricing, storefront setup and getting your first buyers — on any platform. Or get every course on All-Access.

Free help: join the community Discord, or see what actually sells on Gumroad.

How the break-even calculator works

Fees per sale   = Price x (Platform % + Processing %) + Fixed fees
Net per sale    = Price - Fees per sale
Net per month   = Net per sale x Sales - Monthly subscription
Crossover volume = Monthly fee difference / Net-per-sale difference

The crossover answers the only volume question that matters: two platforms where one charges a monthly fee and the other takes more per sale split the month at a specific sales count. Solve it once and you know which plan to be on before you list. Platforms with no monthly fee can never lose to volume — their ranking is fixed per sale.

Default rates (checked October 2026)

PlatformFees per saleMonthly
Gumroad (direct)10% + $0.50, plus card processing 2.9% + $0.30 (US)$0
Gumroad (Discover)Flat 30%, processing included$0
Etsy (US)$0.20 listing + 6.5% transaction + 3% + $0.25 processing$0
Payhip (free plan)5% + Stripe/PayPal processing (2.9% + $0.30)$0
Payhip (Plus plan)2% + processing$29
Whop3% platform fee (automation-gated sales) + 2.7% + $0.30 processing (US)$0
Ko-fi (shop, free plan)5% + Stripe/PayPal processing (2.9% + $0.30)$0
Your own site (Stripe)2.9% + $0.30 (US)$0

Sources: Gumroad pricing, Etsy fees, Payhip pricing, Whop fees, Ko-fi's plans and Stripe US pricing. Rates change and vary by country and plan, so check your own dashboard before you set prices.

  • Not included: sales tax and VAT, currency conversion, payout or transfer fees, refunds, chargebacks, ads, and your own site costs (hosting, domain, email).
  • Gumroad's 5% + $0.50 volume tier for direct sales is not modeled; if your month crosses Gumroad's published threshold, lower the direct fee by hand.
  • Whop's 3% applies to sales gated through automations such as Discord or Telegram. For a plain download, edit it to 0.

FAQ

Which platform keeps the most per sale on a digital product?

On a $29 product with October 2026 presets: about $27.86 net on your own site with Stripe, $27.05 on Whop (counting its 3% automation fee), $26.41 on Payhip's free plan, $25.80 on Etsy, $24.46 on Gumroad direct, and $20.30 on a Gumroad Discover sale. Per sale, low-fee platforms win. What the percentages buy you — a marketplace audience, tax handling, storefront — is the part a calculator cannot decide.

At what sales volume does Payhip Plus beat the free plan?

On a $29 product, about 34 sales a month. The Plus plan saves 3% of each sale ($0.87) but costs $29 a month, and $29 ÷ $0.87 ≈ 34. Set the crossover yourself: the calculator solves units = monthly fee difference ÷ net-per-sale difference for every selected pair.

Is Gumroad's 30% Discover fee worth paying?

Only on sales Discover brings you. A $29 product nets $20.30 through Discover versus $24.46 through a direct link, so each Discover sale costs $4.16 more. If that buyer searched Discover and would never have found you, it is fair marketing spend. If the buyer was already yours, list the product but send your own traffic through direct links.

What does Etsy charge for digital downloads?

With the default US rates: $0.20 listing fee, 6.5% transaction fee, and 3% + $0.25 payment processing — $2.35 on a $20 download. Offsite Ads, when a sale comes from one of Etsy's ads, add 12–15% (capped at $100 per order) and are not included in the presets; raise the platform fee to model them.

Does this include sales tax and VAT?

No. Gumroad acts as merchant of record and handles sales tax and VAT worldwide. Etsy collects tax where marketplace laws require it. Payhip handles EU/UK VAT; with Whop, Ko-fi and your own Stripe site, tax is your responsibility. Two platforms can show the same net here and still differ once tax filing work is priced in.

My payout numbers do not match a preset.

Every rate is editable — open the platform's settings and match your dashboard. Rates were checked in October 2026 and differ by country, plan and card type; processing rates in particular change outside the US.