B2B digital products are templates and tools a company buys to do its own work: slide packs, spreadsheet models, design systems, starter kits and document sets. Ten real examples below carry public prices from under $100 to $23,995, and the pattern behind them is the licence: the same product costs more as the team using it grows. Sell with clear licence tiers, a checkout that produces an invoice and a sample your buyer can pass to a colleague.
B2B digital products are templates and tools a company buys to get its own work done: slide packs, spreadsheet models, design systems, code starter kits, contract templates and compliance documents. The ten real examples below carry public prices from under $100 to $23,995, and the thing that separates the low end from the high end is almost never the size of the download. It is the licence: who inside the company is allowed to use it.
Every example was read on 11 October 2026 on the seller's own public page, linked under the table. Prices are as displayed that day, and several were shown beside a higher crossed-out price. We did not look for sales figures and we do not estimate them. Checkout facts are from Gumroad's help pages on invoices and fees, Whop's fee documentation and invoice guide, and LinkedIn Help on documents in posts.
Business documents are one of nine product families in our ideas hub, the 87 best digital products to sell in 2026. If you want the list of what to make, boring digital products that quietly sell has 20 document ideas. This page covers the other half: how products for companies are priced, licensed, paid for and found.
B2B digital product examples: ten real products and what they charge
Each row is a product on sale today, its public price, why the offer works and one thing to take from it.
| Product | Public price, 11 October 2026 | Why it works | How to adapt it |
|---|---|---|---|
| Untitled UI Figma kit, a design system for product teams | Pro Solo $129 for one user; Pro Enterprise $2,499 for unlimited users | Four prices for one kit, set by headcount | Price your template by team size, not by file count |
| MakerKit, a Next.js starter kit for B2B SaaS | Pro $299 for one user; Teams $599 for up to five. One-time | The buyer is a company shipping a product, so the kit is priced against developer weeks | Add a team licence on launch day, even with one product |
| ShipFast, a Next.js boilerplate | Starter $199; All-in $249. One-time | "Pay once. Build unlimited projects" answers the licence question before it is asked | State usage rights in one line beside the price |
| BaseTemplates Pitch Deck Template | Single licence $79 for one project; unlimited licence $129 | Licensed per project, which fits consultants who build decks for clients | If your buyers do client work, sell by the project |
| Slideworks consulting slide templates | Toolkits $129 to $149; Full Access Bundle $499 | Sells the working format of a profession. The page says "by ex-McKinsey consultants" | Package how your own trade presents its work |
| Hemrock Standard Financial Model | $199 suggested, pay what you want | A full financial model from a seller who also offers workshops and fractional CFO work, so a practice stands behind the template | A suggested price lets a funded team and a solo founder both buy |
| The Contract Shop contract templates | Coaching Contract Template $495; bundles $747 to $797 | High stakes. The shop says templates are drafted by a licensed lawyer and peer-reviewed by at least two attorneys | If a mistake is expensive for the buyer, say who checked the work |
| Someka Excel and Google Sheets templates | Single-user and multi-user versions; all-templates membership $99 a month | Three ways to buy the same spreadsheet, plus paid support and customisation add-ons | Turn the customisation requests you keep getting into a priced add-on |
| High Table ISO 27001 toolkit, compliance documents | AUD 90 to AUD 290 as displayed to us, by edition | One purchase covers one legal entity, and it comes in editions with and without support | License by company and sell support as the upgrade |
| Reforge, a professional curriculum | Individual $1,995 a year; 10 seats $9,995; 30 seats $23,995 | Seat packs turn one employee's purchase into a department's | Publish a team price so a manager can buy without emailing you |
Pages read: Untitled UI, MakerKit, ShipFast, BaseTemplates, Slideworks, Hemrock, The Contract Shop, Someka, High Table, Reforge. Untitled UI, MakerKit and ShipFast showed their prices beside higher list prices; BaseTemplates was showing a sitewide promo code. Someka's page did not display its per-template price to us.
The two starter kits are compared in depth, licences included, in our piece on Next.js SaaS boilerplates.
Sell templates to businesses: why the same files earn more
A company does not pay more because it is generous. It pays more because more people use the file, and the seller has a price for that. Untitled UI is the clearest case: one Figma kit, four prices, and the thing that changes between them is how many people may use it.
Prices as displayed, each shown beside a higher list price. One product line, sold by number of users. Source: untitledui.com/pricing, checked 11 October 2026
The top tier is about 19 times the bottom one. The other examples repeat the pattern at smaller multiples: MakerKit doubles for five seats, BaseTemplates adds $50 for unlimited projects, and Reforge's 10-seat plan is five times its individual price. That is the pricing power people mean when they talk about selling to businesses, and it comes from the licence, not from extra build hours.
Nine buyers is a different kind of marketing problem, covered further down. The fee math at other prices is in low-ticket vs high-ticket digital products.
Corporate templates to sell: licence tiers that fit a company
A licence tier needs a unit, and the unit should grow with the value the buyer gets. The ten examples use four.
| Licence unit | Who uses it | Best for | Watch for |
|---|---|---|---|
| Per user or seat | Untitled UI, MakerKit, Someka, Reforge | Tools people work inside every day | Easy to explain; hard to police, so price the team tier to be an easy yes |
| Per project | BaseTemplates | Assets that end up inside client deliverables | Agencies buy the unlimited tier; freelancers start on single |
| Per legal entity | High Table | Document sets a whole company adopts | A group with several subsidiaries needs several licences, so say so |
| Unlimited own projects | ShipFast | Kits a solo founder reuses | Simplest to sell, and leaves team money on the table |
Whichever unit you pick, write each tier as one plain sentence beside its price: who may use it, on what, and whether client work or resale is allowed. A business buyer who cannot tell which tier covers their team does not email to ask. They close the tab. Our terms of use template for digital products has a licence clause you can adapt for each tier.
- "Client onboarding templates for any business"
- One price for everyone: $19
- No licence stated, or "personal use only"
- Receipt with no company details
- Listed only where consumers browse
- "Client onboarding kit for agencies of 5 to 20 people"
- Solo $79, team $199, client-work licence $399
- One sentence per tier: who may use it, and on what
- Invoice with company name and tax ID available
- Shown where the job title reads: LinkedIn, search, newsletters
Prices in this comparison are illustrative, not taken from a real product.
Invoice-friendly checkout: Gumroad vs Whop for business buyers
A business buyer needs a document their finance team will accept, and sometimes needs to pay by bank transfer. Both platforms can produce an invoice, in opposite ways, and their fees pull apart as the order grows.
| Gumroad | Whop | |
|---|---|---|
| How the buyer gets an invoice | Self-serve. A Generate link on the receipt opens an invoice form for name, business address and notes, then a PDF | You send it. Dashboard, Invoices, create one, choose or add a customer, send |
| Does the buyer need an account? | No. The receipt arrives by email | No. Whop says the recipient needs only an email address |
| VAT for EU business buyers | The buyer enters a VAT number on the invoice form and the VAT paid is refunded automatically | Tax and remittance is an optional service at 2% per transaction |
| Card fee on a $999 team licence | $129.67 (12.9% + $0.80, direct sale) | $27.27 (2.7% + $0.30, domestic card) |
| Bank payment | Its fees page lists card and PayPal payments only | $5.00 by ACH (1.5%, capped at $5) |
| Who files the sales tax | Gumroad, as merchant of record | You, unless you turn on the tax service |
For a $79 template bought on a company card, Gumroad's self-serve invoice is the lower-effort route, and its fee includes the tax filing. For a $999 team licence the gap is about $100 on a card and more by ACH, which is enough to justify sending invoices by hand. That allows for Whop's billing features, which cover invoicing and are listed at 0.5% per transaction when enabled, about $5 on this order. Run your own price through the free platform break-even calculator, and see Gumroad fees explained for the full schedule.
- A public price for a team, so a manager can decide without a call
- An invoice with the company name, address and tax ID
- A licence that says who may use the files and on what
- A named seller and a contact address on the page
- A refund policy visible before checkout
- A way to pay other than a personal card for larger orders
- File formats listed exactly: Docs, Sheets, PowerPoint, Figma, a private repository
The LinkedIn loop: distribution without an ad budget
Business buyers rarely browse a marketplace for templates, so the product has to travel to them. On LinkedIn it can travel as itself. A document post accepts PDF, PowerPoint and Word files up to 100MB and 300 pages, and LinkedIn Help says members who can view the post can download the document as a PDF (checked October 2026).
- 01Post one filled-in page
Upload a real slice of the product as a document: one finished SOP, one model tab, three slides.
- 02Let people take it
Anyone who can see the post can download the PDF. That free copy is your sample.
- 03Point to the full product
The last page says what the paid version adds and where to get it. One link.
- 04The buyer uses it at work
It shows up in a real meeting or deck, and colleagues ask where it came from.
- 05Post the next slice
A different page each time, so your feed becomes the catalogue.
Two practical notes. LinkedIn does not let you change a document after it is posted, so proofread before you upload. And give away a complete piece, not a teaser: a sample only works if it is useful without the rest. This is a routine that costs time instead of ad spend, and it does not promise reach. What it does is put a working page of your product in front of people with the right job title, which no marketplace listing will.
LinkedIn is one channel. Search pages for the exact document name work the same way, as our investor update template page shows: the free version ranks, and the pack is offered beside it.
Build your own B2B product
- 1Pick a document you have written more than twice at work
Remove anything confidential or owned by an employer. Keep the structure and the judgment.
- 2Name the buyer by job title and company size
"Operations lead at a 10-person agency" is a buyer. "Businesses" is not.
- 3Add one filled-in example
Fictional and realistic. It is the proof, and it becomes your free sample.
- 4Choose the licence unit
Seat, team size, project or company. Write each tier as one sentence.
- 5Set two or three prices
Solo first, from comparable products. Then a team tier at two to three times it, as the examples above do.
- 6Pick the checkout by order size
Self-serve invoices for small orders. Invoices you send, and a bank option, once team licences sell.
- 7Post the sample where the job title reads
One page a week, each pointing to the full product.
The step that decides everything is the second one, and it is a validation question: does this buyer have the problem often enough to pay for it? Our Digital Products program starts there, with lessons on finding a problem people already pay to solve, pre-selling before you build and competitor analysis. For packaging and delivery formats, see how to sell templates.
B2B digital products: FAQ
What are B2B digital products?
They are files and tools a company buys to get its own work done: slide and document templates, spreadsheet models, design systems, code starter kits, contract packs and compliance documents. The buyer is a founder, manager or specialist spending business money on a task with a deadline. That changes the price, the licence and the checkout, which is why they are worth treating separately from consumer downloads.
What are examples of B2B digital products?
Ten real ones are in this article, with prices read on 11 October 2026. They include the Untitled UI Figma kit at $129 for one user and $2,499 for unlimited users, the MakerKit SaaS starter kit at $299 or $599 for a team of five, Slideworks consulting slide templates at $129 to $499, and a lawyer-drafted coaching contract template at $495 from The Contract Shop.
How much more can you charge businesses than consumers?
There is no fixed multiple, but public price lists show the direction. Untitled UI sells the same Figma files for $129 to one user, $399 to a team of up to eight and $2,499 for unlimited users, about 19 times the solo price. MakerKit doubles its price for a five-seat licence. The lever is who may use the files, not how many files there are.
Should I sell B2B templates on Gumroad or Whop?
Gumroad suits low-touch sales: the buyer generates their own invoice from the receipt, and Gumroad handles sales tax as merchant of record, for 12.9% plus $0.80 on a direct card sale. Whop suits larger orders: you send an invoice from the dashboard to any email address, and its base rate is 2.7% plus $0.30, or 1.5% capped at $5 by ACH. Checked October 2026.
What licence should a template sold to companies have?
One that names the unit you are selling. Real products use four: per user or seat, per team size, per project and per legal entity. Pick the unit that grows with the value the buyer gets, put each tier beside its price in one plain sentence, and say whether client work and resale are allowed. Anything unstated becomes a support email or a lost sale.
How do I find business buyers without paying for ads?
Go where the job title already reads. On LinkedIn, post one finished page of the product as a document; LinkedIn lets people who can see the post download it as a PDF, which works as a free sample that points to the full product. Add search pages for the exact document name, and newsletters or communities your buyer already uses.
Do templates sold to companies need a legal review?
Anything with legal or regulatory effect does: contracts, policies, employee handbooks, compliance documents. Sellers in that space say who checked the work and that it is not legal advice. The Contract Shop, for example, states that its templates are drafted by a licensed lawyer and that it is not a law firm. For ordinary working documents, a clear licence and honest claims are enough.
Your work documents have a team price. Learn to find the buyer first.
The Digital Products program, included in All Access, covers finding a problem people already pay to solve, pre-selling before you build, the sales page and pricing. The other three programs, weekly coaching and the private community come with the same subscription.
Compare checkouts at your own price
Enter your licence price and monthly sales to see what Gumroad, Whop and four other platforms keep. The free Telegram channel posts fee and rule changes as they happen.