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A metric measuring the level of interaction a piece of content receives relative to reach or followers. Calculated as (likes + comments + saves + shares) / reach × 100. Higher engagement signals quality content to the algorithm.
A post with 500 likes, 50 comments, 100 saves, and 25 shares reaching 10,000 people has a 6.75% engagement rate - excellent for Instagram.
Engagement rate is the #1 signal for content quality and heavily influences algorithmic distribution.
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