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TikTok Engagement Rate Calculator

Look up any public account by username for its average engagement rate over the last 10 videos, or work out one video by views, reach or followers from your own analytics. No login or account connection.

Measure

Look up an account

Any public account. It reads the profile everyone can see, so there is no login and nothing to connect. It covers the last 10 videos. Up to 15 lookups a day.

Result

The average engagement rate, a chart of every recent post and the best and weakest post show here.

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TikTok engagement rate formulas

Account lookup, by views:     (Likes + Comments + Shares + Saves) ÷ Views × 100, per video, averaged
Account lookup, by followers: (Likes + Comments + Shares + Saves) ÷ Followers × 100, per video, averaged

One video, by views:          (Likes + Comments + Shares + Saves) ÷ Video views × 100
One video, by reach:          (Likes + Comments + Shares + Saves) ÷ Reached audience × 100
One video, by followers:      (Likes + Comments + Shares + Saves) ÷ Followers × 100

Looking up an account

The lookup reads the account's public profile at the time shown on the result: its follower count, following, total likes and video count, and its 10 most recent videos with their views, likes, comments, shares and saves. Each video's rate is its interactions divided by its own views, then averaged; the same interactions divided by followers are shown beside it.

You get the mean and the median of the per-video rates (one viral video moves the mean, not the median), videos per week since the oldest video counted, average views, and the best and weakest video. Pinned videos appear in the chart but are left out of the averages, because they sit first whatever their age. A private account shows its counts but not its videos. Answers are kept for up to 12 hours, so a second lookup of the same account in that time shows the same reading.

Entering one video

TikTok One's reporting help defines engagement rate as interactions (likes, comments and shares) divided by total video views, and total video views as the number of times a video has been watched. Saves, which TikTok calls Favorites, are optional here: leave them blank to match TikTok's figure, or include them and keep doing so.

Reach counts unique viewers, so it ignores repeat views. Followers is the denominator most cross-platform benchmark reports use. Each action has equal weight in every formula; none of them is TikTok's ranking formula.

Worked example

A video with 1,200 likes, 45 comments, 87 shares and 32 saves has 1,364 interactions. With 24,500 views the rate is 1,364 ÷ 24,500 × 100 = 5.57% by views. Without saves it is 1,332 ÷ 24,500 × 100 = 5.44%, the figure TikTok One's formula would give.

How to read the result

There is no universal good rate for every niche, format, audience or video age. Compare similar videos using the same metrics and measurement window. A low percentage alone does not show that a video was restricted or explain a change in views.

For outside context only: Quid's 2026 Social Media Industry Benchmark Report (March 5, 2026; formerly published by Rival IQ) found a median of 2.01% per TikTok video across 18 industries. It divides total interactions by followers for 150 randomly selected brand accounts per industry, so it applies to the per-follower rate and describes brands, not creators.

Views include repeat viewing, and interactions are actions rather than people, so a per-view rate is not the share of viewers who engaged.

Also on Instagram?

Our Instagram engagement rate calculator defaults to followers. Compare rates only when they use the same denominator.

Questions

How do you calculate TikTok engagement rate?

Add one video's likes, comments, shares and saves, divide by its views, and multiply by 100. TikTok One's own reporting divides likes, comments and shares by total video views, so leave saves blank if you want to match TikTok's figure.

Can I check the engagement rate of any TikTok account?

Any public one. Enter its username or profile link and the tool reads the public profile: the follower count and the last 10 videos with their views, likes, comments, shares and saves. It averages each video's rate by views and by followers, leaving pinned videos out. A private account shows only its counts, not its videos.

Should I divide by views, reach or followers?

Views is TikTok's own denominator and suits videos shown mostly to non-followers. Reach, the number of unique viewers, ignores repeat views. Followers matches how most cross-platform benchmark reports work. Use the same one for every comparison.

What is a good TikTok engagement rate?

There is no universal good rate. For context, Quid's 2026 Social Media Industry Benchmark Report, published in March 2026, found a median of 2.01% per TikTok video for brand accounts, measured as interactions divided by followers. A per-view rate is a different measure, so compare it only with your own per-view history.

Are TikTok saves the same as favorites?

Yes. TikTok's reports call saves Favorites. Enter that count in the Saves field, or leave it blank to match TikTok One's engagement rate.

Does a low engagement rate mean my video was restricted?

No. A rate alone cannot show restriction or explain a change in views. Check your account status and compare with similar videos of your own, measured at the same age.

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